The latest Eurostat data on the low birth rate in Europe and especially in our country are alarming: the European average Fertility Index is 1.57, when the population renewal threshold without the need for immigration is 2.1. Greece is in 17th place in the ranking, with a fertility rate of only 1.42. Infertility is one of the causes of the problem and the possibility of maintaining semen quality is a growing concern for more and more men of reproductive age. In the context of informing the public about the issue of male infertility and ways of preserving the fertility potential, the scientific director of ‘Cryogonia’ Sperm Bank, Mrs. Lina Evgenis, participated by invitation in the implementation of special scientific features of Elle, Esquire and Shape magazines on modern cutting-edge medical issues.